Senior Performance Marketing Specialist

Al-Futtaim Private Company LLC, a prominent and diversified regional business headquartered in Dubai, United Arab Emirates, is seeking a dynamic Senior Performance Marketing Specialist to join their esteemed Retail division. This pivotal role involves crafting and executing sophisticated performance marketing strategies across the Middle East and Asia to significantly boost traffic, drive sales growth, and elevate customer experiences for Al Futtaim Retail. The specialist will oversee performance marketing outcomes, ensuring a strategic balance between growth, efficiency, and scalability across diverse markets, while also contributing to brand awareness and fostering enduring customer relationships. A strong commercial acumen, a proactive test-and-learn methodology, and a data-driven decision-making approach are essential for success in this fast-paced, collaborative environment. This is an exceptional opportunity to make a tangible impact within a leading retail conglomerate known for its partnerships with globally admired brands and its commitment to enriching customer lives.

• Own the end-to-end delivery, optimization, and performance of paid search, paid social, display, and programmatic campaigns.
• Manage multi-channel and multi-market paid media budgets to meet revenue, ROAS, and CAC targets.
• Collaborate with Brand teams, Digital Trade, and CRM to ensure paid media alignment with business objectives.
• Ensure optimal promotion of products, offers, and messages to support commercial and brand goals.
• Oversee the briefing, delivery, and optimization of performance marketing creative and content assets.
• Contribute to country-level marketing plans, including forecasting targets and KPIs for paid media.
• Deliver regular performance reviews, forecasts, and trend analysis to support decision-making.
• Hands-on experience with PPC and Paid Social platforms is essential.
• Strong web analytics expertise is required.