Brand Manager

We are seeking an experienced Brand Manager to lead the development and execution of marketing strategies that enhance brand value, increase awareness, and grow market share. In this role, you will collaborate with cross-functional teams to create impactful initiatives that align with target audience needs and drive sales. You will also be responsible for budgeting, sales forecasting, and evaluating key performance indicators (KPIs) and return on investment (ROI).

To excel in this position, you should have a strong understanding of consumer behavior, be current with market trends, and actively monitor competitor activity. The role also involves conducting research, analyzing data, crafting go-to-market strategies, and reporting on overall brand performance.

Brand Manager Responsibilities:

• Research and analyze consumer behavior, market trends, and competitor activity

• Set budgets, performance targets, and sales forecasts

• Develop and implement marketing strategies that effectively engage the target market

• Plan and execute marketing initiatives including campaigns, events, sponsorships, and CSR programs